Impact Innovation: Prevention 360

Prevention 360 is a prestudy by Vision Zero Cancer together with AI Sweden, Informationsdriven Vård, Prevention Barnfetma and Fokus Patient.


The view of maintaining health in individuals and populations needs to evolve; from reactive and general to proactive, precise, and informed. A society that remains in good health by intervening in early tailored ways minimizes the need for resource-intensive health care, as well as freeing up resources of high-quality care for those who need it. 

About the project

Prevention 360 is a prestudy by Vision Zero Cancer together with AI Sweden, Informationsdriven Vård, Prevention Barnfetma and Fokus Patient.

Through a data-driven approach, both individuals and societal actors, municipalities and regions, can act in an informed and proactive manner with targeted interventions to promote health and counteract the deterioration of health, while in parallel giving the individual new ways to take responsibility for their health. This is important for improved health throughout society, both for the individual as well as for societal actors like regions and municipalities and to increase resource efficiency.

With a broad and highly relevant network of experienced and capable partners, and a vibrant scope from clinical needs, research, technology development and implementation in society, we will work mission-oriented and with mobilizing all sectors throughout society.

The national innovation networks together with a patient organization aim to develop the next Strategic Innovation Program.


Prevention 360 is a prestudy from February to October 2023. Project partners: AI Sweden, Nollvision Cancer, Informationsdriven Vård, Prevention Barnfetma and Fokus Patient. The call was funded by Vinnova, Formas and Energimyndigheten.

More about the project partners: AI Sweden, Informationsdriven Vård, Prevention Barnfetma och Fokus Patient.

Vision Zero Cancer are proud to be a part of Community 365

Yesterday Ebba Hallersjö Hult met Mike Morrissey, Chief Executive, European Cancer Organisation & President, European Society of Association Executives, at the EU Beating Cancer Plan and the EU Cancer Mission conference and continued our dialogue on how Vision Zero Cancer can contribute to the Focused Topic Network of the European Cancer Organisation.

Community 365 – European Cancer Organisation

Networks of the European Cancer Organisation. Community 365 provide ideas, guidance, practical support and resources for our work in convening stakeholders and building consensus in the European cancer community.

Policies of the European Cancer Organisation are agreed by our Board after consultation with our Member Societies and Patient Advisory Committee. Community 365 contributors do not have a decision-making role in our policy work. Read more about our policy approval pathway here.   Community 365 also has additional not-for-profit organisations as supporters of our Mission & VisionStrategy and Focused Topic Networks.

Europe’s Beating Cancer: implementation roadmap

The European Commission has published an implementation roadmap and progress indicators for Europe’s Beating Cancer Plan to monitor developments on the ten flagship initiatives as well as its other actions. Vision Zero Cancer was involved in the consultation processes around the development of the plan almost a year ago.

Global and international efforts and networks

What is happening in our network to improve cancer care and solve the mysteries of cancer? Here you will find examples of how different actors are pushing ahead in political and strategic issues, solving problems, financing research and developing new solutions.

Our network
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Vision Zero Cancer & OECD OPSI: workshop on mission driven innovation around personalised medicine

On 7–8th of October, Vision Zero Cancer together with OECD Observatory of Public Sector Innovation met together with around 60 participants, speakers, and panellists for a Mission-oriented Innovation Bootcamp – a journey into the intersection of mission-oriented innovation and personalised medicine. The purpose of the workshop was to introduce the concept mission-oriented innovation and how to use it for working together to make personalised medicine available for all cancer patients.

The focus of the two-day bootcamp: A journey into the crossing of mission-oriented innovation and personalised medicine, was to introduce the concept, collecting perspectives on how to make the mission come to life, to decide who needs to do what and share how to activate the ecosystem and synergies across different innovations. In the digital workshop, the participants had the opportunity to ask questions, work together and learn from speakers who transparently shared their experiences and hinderances on the topic.

Ebba Hallersjö Hult, head of Vision Zero Cancer, highlighted how important it is to involve the whole healthcare system. OECD and UCL IIPP showed that shared missions with combined strategy, coordination, and implementation to tackle global complex challenges works and pointed to the example of developing a global vaccine for Covid-19.

Many international examples where shared. Health Holland are working on a mission for better dementia care, where an important mechanism has been to connect the overall mission with the work in so called Field Labs. Germany’s mission-oriented work with their Decade against cancer is a valuable example of taking a more patient-centred approach through webinars, events, and panels to include the public. The UK, Camden borough, is working on a mission for combatting child poverty demonstrating a central mapping tool for getting the big picture of all the activities that needs to happen simultaneously to achieve a mission. Australia’s work on Genomics Health Futures mission showed success factors in setting up inclusive expert panels to set the mission and its implementation. Together this went to show how important it is to try different ways of working towards missions and sharing experiences along the way, across sectors and between different areas of societal challenges. 

The importance of communication and trust was addressed and highlighted during the panel discussion. The panel also discussed the value of working in different partnership models and broadening the perspectives with unusual players, always factoring in the individuals behind the topics discussed and that human behaviour is one of the crucial factors determining if we move towards the mission.

– The pandemic has tested the healthcare system around the world but has also created an opportunity to redefine cancer care. We are not going back to the past. We are going to add a new normal and it is a great opportunity to define that new normal together, says Ebba Hallersjö Hult.

In February 2021, the European Commission presented Europe’s Beating Cancer Plan. With new technologies, research and innovation as the starting point, the Cancer Plan sets out a new EU approach to cancer prevention, treatment, and care. Personalised Medicine represents a paradigm shift in health and requires the coordinated action of multiple stakeholders. Vision Zero Cancer believes that a Mission-based approach can be successfully applied to the implementation of personalised medicine and the outcome of workshops held during the bootcamp renders this belief.

We look forward to further exchanging valuable lessons on how missions can tackle wide societal challenges in innovative ways and to collaborate across sectors to achieve a transformation around cancer so that it is eliminated as a life-threatening disease for future generations, working towards the vision that no one should die from cancer and more people should live longer and better.


The team co-hosting the event together with Vision Zero Cancer: OECD Observatory of Public Sector Innovation (OPSI). Chiara Bleckenwegner, Angela Hanson, Piret Tõnurist, Philippe Larrue, Rebecca Santos, Luca Kuhn von Burgsdorff and Davide Albeggiani.

Sharing mission-cases: Elspeth Langford and Saraid Billiards with the Genomics Health Futures Mission, Hubert Misslisch with The National Decade against Cancer, Kirsten van Spronsen from Health-Holland and Weronica Sarnowska with Camden Council.

Panelists: Anders Brinne (Vinnova), Bernd Stowasser, Bettina Ryll (Melanoma Patient Network Europe), Hans Hägglund (Regionalt cancercentrum), Henry L. Li (UCL Institute for Innovation and Public Purpose), Richard Rosenquist Brandell (Genomic Medicine Sweden), Suzanne Håkansson (Astra Zeneca), Terje Peetso (The North Estonia Medical Centre) and Ulrik Ringborg (The European Academy of Cancer Sciences).

A lot of cancer is preventable

A third of all cancer depend on living habits. This means that one third of all cancers are preventable. And if fewer people get sick, we reduce people’s suffering, increase public health and save society’s resources. The only question is how.

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This is Vision Zero Cancer

Vision Zero Cancer challenges the prevailing ecosystem and connects new ones. We are going to turn cancer from a deadly into a curable or chronic disease.

Who we are
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Proactivity and prevention in achieving the Vision Zero

Improving people’s living habits is a prerequisite for achieving the vision of zero, which is why we gathered a number of actors from different parts of society for a workshop on prevention related to lung cancer.

The aim was clear: to exchange experiences and put organisations and initiatives on the map to find potential cross-border ways of working together in lung cancer prevention. The breadth of knowledge around prevention ranged from smoking, alcohol, environment impact and diet to the means of technology, the challenges of health care, human motivation and politics.

Discussion groups formulated ideas and possible initiatives with the aim of helping to reduce the number of deaths from cancer. A strong need was highlighted in getting more people to quit smoking, fewer young people and school-age children starting out and also seeing how tougher regulation of the tobacco market can be made possible. At the same time, knowledge needs to increase among people about how your surrounding environment, how much you move and what you eat can significantly affect your risks of getting cancer. The meeting agreed that the focus we can direct on prevention issues today in the form of concrete actions and measures will be repaid in both saved lives and financial savings at societal level in the future.  

By gathering through a unique point of contact such as Vision Zero cancer, high hopes were expressed to spark a social debate and create the innovation needed to take a holistic approach to cancer prevention and change people’s behavior.

The workshop storyboard, participants and ideas (pdf, swedish only)

A lot of cancer is preventable

A third of all cancer depend on living habits. This means that one third of all cancers are preventable. And if fewer people get sick, we reduce people’s suffering, increase public health and save society’s resources. The only question is how.

Follow link

Who are Vision Zero Cancer?

We challenge the prevailing ecosystem and connects new ones. We are going to turn cancer from a deadly into a curable or chronic disease.

About us
Follow link